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Agenda-setting intelligence, analysis and advice for the global fashion community.

Fashion’s ‘First Mile’ Opportunity

Supply chains get the attention of senior management when congested ports put holiday sales at risk, but business leaders often fail to see their supply chains as a source of brand and market value, argues John Thorbeck in the first instalment of a new column: ‘First Mile.’
The first mile is upstream, where design, materials, labour, production and transportation originate. Getty Images.
Supply chains get the attention of senior management when congested ports put holiday sales at risk, but business leaders often fail to see their supply chains as a source of brand and market value, argues John Thorbeck. Getty Images.

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