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Farfetch: What Went Wrong?

The London-based luxury e-commerce giant, which has lost 97 percent of its market value in the last two years, has suffered from lack of focus, writes Imran Amed.
Farfetch is making a bid to position itself at the front of luxury’s e-commerce race.
The London-based luxury e-commerce giant, which has lost 97 percent of its market value in the last two years, has suffered from lack of focus, writes Imran Amed. (BoF collage)

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