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A Letter to Farfetch’s New Owner

The company is still well positioned to be the market leader in global luxury e-commerce, but new owner Coupang has its work cut out for it, writes Imran Amed.
Farfetch.
Farfetch is still well positioned to be the market leader in global luxury e-commerce, but new owner Coupang has its work cut out for it. (Shutterstock)
By
BoF PROFESSIONAL

In October, before Farfetch announced that it would not be reporting its third quarter earnings for 2023 as planned; before Farfetch was sold in a fire sale to South Korean e-commerce giant Coupang; and before this week’s announcement that 9 C-level Farfetch executives including founder and CEO José Neves would be leaving the company with immediate effect, I shared some thoughts in this weekly letter on

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About the author
Imran Amed
Imran Amed

Imran Amed is the Founder, CEO and Editor-in-Chief of The Business of Fashion. Based in London, he shapes BoF’s overall editorial strategy and is the host of The BoF Podcast.

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