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Should Fashion Brands Bet on Star Designers?

There are advantages to hiring a star designer who knows how to feed the voracious publicity machine, argues Alexandra Shulman.
From left: John Galliano, Hedi Slimane, Alber Elbaz, Phoebe Philo and Marc Jacobs | Source: Courtesy
By
  • Alexandra Shulman

LONDON, United Kingdom —

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