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Agenda-setting intelligence, analysis and advice for the global fashion community.

Op-Ed | The Case Against ‘See Now, Buy Now’

The lag between a collection’s appearance on the runway and its availability in store is critical in developing the consumer’s desire to purchase, argues Anabel Maldonado.
Burberry's February 2017 catwalk show | Source: InDigital
By
  • Anabel Maldonado

LONDON, United Kingdom

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