Agenda-setting intelligence, analysis and advice for the global fashion community.
I remember thumbing through Abercrombie’s “magalogues” and being excited, fascinated and motivated by the lifestyle — yearning to be as happy and desired as the models it portrayed. The brand gave context to American teens of the 1990s and early 2000s and, for a time, offered a powerful and holistic brand experience. The website alone, with its short films and music downloads, encouraged real lifestyle immersion.
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