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The Risks of Changing Creative Directors

Changing the guard at the creative helm of a major fashion house is capital-intensive but can reap great rewards. What’s at stake when fashion houses cycle through designers?
The changing of the guard | Image: BoF/Shutterstock
By
  • BoF Team

Changing the guard at the creative helm of a fashion house is often necessary to transform stagnant brands and boost business results. Indeed, new creative directors have successfully reignited some of fashion's top houses. In 2014, three years after

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