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Slimane, Gvasalia and the Power of Emotional Experiences

BoF's Imran Amed asks, in an age of fashion immediacy, can genuinely emotional fashion experiences — like those staged by Demna Gvasalia at Balenciaga and Hedi Slimane at Yves Saint Laurent — really be communicated at scale to millions of end consumers?
Yves Saint Laurent Autumn/Winter 2016 show | Source: InDigitalitalia, Courtesy of Saint Laurent
By
  • Imran Amed

LONDON, United Kingdom —

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