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Fashionologie, 2005 — 2013

BoF laments the loss of Fashionologie, a popular fashion blog started by Tommye Fitzpatrick from her dorm room at North Carolina’s Duke University, that was recently folded into PopSugar.com
Fashionologie screenshot | Source: Wayback Archive
By
  • BoF Team

In one of our favourite, and more unlikely, stories of fashion blogging success, Tommye Fitzpatrick started a blog called Fashionologie almost eight years ago, when she was a 20-year-old bio-engineering student at North Carolina's Duke University. A consummate fashion nerd, Fitzpatrick sat in her dorm room scouring the web for scoops which she packaged as easily digestible, bite-sized articles about the fashion industry, described as "the musings of a twenty-something American girl who wishes she could have a Freaky Friday incident and switch bodies with

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