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Agenda-setting intelligence, analysis and advice for the global fashion community.

Op-Ed | Why I Chose Journalism Over Influencing

As part of our series reflecting on the 2010s, BoF’s Rachel Strugatz examines how fashion blogs went from creative outlets to multi-million dollar businesses — and why she decided to write about it rather than live it.
Chiara Ferragni (left), Emily Weiss (middle), Leandra Medine (right) | Source: Getty Images
By
  • Rachel Strugatz

As the 2010s come to a close, BoF reflects on how the past decade transformed the fashion industry — and the culture at large. Explore our insights 

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