Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Is the Met Gala Worth the Investment?

For dozens of brands, dressing stars for the Met Gala comes at a significant cost. It’s not always clear how they should measure their return on investment, writes Imran Amed.
En route to the Met Gala with Omar Apollo, Luca Guadagnino, Global Brand Ambassador Jamie Dornan, Global Brand Ambassador Josh O’Connor, Alison Oliver, Ambika Mod, Ayo Edebiri, Jonathan Anderson, Mike Faist, and Dan Levy.
En route to the Met Gala with Omar Apollo, Luca Guadagnino, Global Brand Ambassador Jamie Dornan, Global Brand Ambassador Josh O’Connor, Alison Oliver, Ambika Mod, Ayo Edebiri, Jonathan Anderson, Mike Faist, and Dan Levy. (Loewe)

LONDON

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Media
How fashion media is adapting its approach to content, platforms and business models.

What to Do When Reddit Turns on Your Brand

With the platform’s posts now shaping Google search and AI chatbot results, fashion brands need to listen to the site’s millions of users – even when they don’t like what they have to say.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.
VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON