Agenda-setting intelligence, analysis and advice for the global fashion community.

Innocence and Excess: The Story of the Supermodels

A new docuseries on Naomi Campbell, Cindy Crawford, Christy Turlington and Linda Evangelista promises a long-overdue deep dive into a fabulous chapter of fashion history that wasn’t always what it seemed.

Supermodels Naomi Campbell, Linda Evangelista, Tatiana Patitz, Christy Turlington and Cindy Crawford were shot by Peter Lindbergh for the now-iconic January 1990 cover of British Vogue. (Jim Rakete/photoselection)

Tim Blanks

12 September 2023

These are the best of times, these are the worst of times. Everything’s iconic, everyone’s a supermodel. Exaggeration for effect has always been fashion’s modus operandi. Words are bandied round until whatever power they were intended to convey evaporates. But, as of September 20, Apple TV+ will be doing its level best to restore lustre to at least one of fashion’s overused superlatives. “The Super Models” is a four-part docu-series that takes us back to the early Nineties when a handful of women dominated fashion’s runways and magazines to such a degree that much of the world came to see the fashion industry in a new light.

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Secrets of the Supermodel Trade

Operating quietly under the radar, a network of ‘mother agencies’ across Africa and Asia are busy scouting for the next supermodel, making a fortune in commission while boosting diversity in the fashion capitals.