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Agenda-setting intelligence, analysis and advice for the global fashion community.

Why Branding Matters Now More Than Ever

As the coronavirus crisis deepens, companies are slashing advertising budgets but branding never goes on pause, writes Doug Stephens of Retail Prophet.
London’s flagship Nike store on Oxford Street showing the new Nike 'Play Inside, Play for the World' campaign | Source: Getty Images
By
  • Doug Stephens

TORONTO, Canada —

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