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Op-Ed | This Election Year, Politics Is Good Business

For decades, corporate neutrality was the norm, but with a presidential election looming in the US, 2020 is set to be different. If they take the right approach, businesses can turn the next 11 months into an authentic branding opportunity, argues Hildy Kuryk.
Democratic presidential hopefuls | Source: Getty Images
By
  • Hildy Kuryk

For decades, large businesses have taken a clear position when it came to their relationships with governments, political institutions, social issues and especially US presidential elections:

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