Op-Ed | Sex Doesn’t Sell. Voyeurism Does.

In recent years, the evolution of culture has challenged the marketing adage “sex sells.” A new generation, so the dominant narrative goes, sees traditional female sexiness as objectifying and exploitative. Exhibit A was the decline of Victoria’s Secret, still the world’s largest lingerie player, but dethroned as a cultural leader after sliding sales and a series of scandals culminated in its fashion show, once a major televised spectacle, being deemed so outmoded that it was swiftly killed off.

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.