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Agenda-setting intelligence, analysis and advice for the global fashion community.

Lucien Pagès, the PR Prince of Paris

What does it take to be fashion’s favourite public relations guy? The man who weaves stories for the likes of Saint Laurent, Jacquemus and Schiaparelli has become a story himself.
Lucien Pagès has become the public relations prince of Paris. Tess Petronio.
Lucien Pagès has become the public relations prince of Paris. (Tess Petronio)

PARIS —

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Further Reading

How to Bring a Personal Touch to PR

DH-PR founder Daisy Hoppen, who is celebrating 10 years in business this year, built an agency that represents some of the most interesting creatives on the London Fashion Week calendar. Now, she’s evolving the business as she navigates a more challenging and competitive PR landscape.

About the author
Tim Blanks
Tim Blanks

Tim Blanks is Editor-at-Large at The Business of Fashion. He is based in London and covers designers, fashion weeks and fashion’s creative class.

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