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Agenda-setting intelligence, analysis and advice for the global fashion community.

Feeding the Feed

In recent years, the stream of social events staged by fashion brands has spilled well beyond fashion weeks, primarily to keep pace with online fans who expect new content each time they refresh their feeds.
Instagrams from a Louis Vuitton party at New York's Museum of Modern Art | Source: Instagram
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  • BoF Team

Two weeks ago, within one day of each other, Louis Vuitton and Christian Dior both hosted two large-scale events in New York City.

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