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Agenda-setting intelligence, analysis and advice for the global fashion community.

What Makes a Luxury Turnaround Work?

From Bottega Veneta’s aesthetic reinvention to Burberry’s attempts to move upmarket, there are several different genres of brand turnaround strategies, with significantly different probabilities of success.
A woman carrying a Bottega Veneta bag designed by Daniel Lee | Source: Christian Vierig/Getty Images
By
  • Luca Solca

In luxury fashion, successful brands can't stay static. Chinese consumers, who account for the vast

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