Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Tough Choices for Armani’s Heirs

The designer’s will unexpectedly called for his brand to be sold or file for an IPO. With the luxury sector in a slump, neither option looks particularly appealing right now, writes Imran Amed.
Giorgio Armani.
Giorgio Armani. (Getty Images)

Dear BoF Community,

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Luxury
How rapid change is reshaping the tradition-soaked luxury sector in Europe and beyond.

Hermès ‘Game’ Leaves a Bad Taste

In this week’s High Margin luxury newsletter: A softening resale market for Birkin and Kelly bags poses questions for luxury powerhouse Hermès. Plus, a run on Chanel’s stores during Paris Fashion Week.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.
VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON