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Agenda-setting intelligence, analysis and advice for the global fashion community.

Op-Ed | The Revolution Will Not Be Serifised: Why Every Luxury Brand’s Logo Looks the Same

Fashion’s branding clean slate is as much about erasing the past as it is about securing the future, argues John Whelan.
This "blanding" chart circulated widely in design circles online. Now more brands seem to be taking another tack. | Source: Twitter
By
  • John Whelan

LONDON, United Kingdom —

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