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Agenda-setting intelligence, analysis and advice for the global fashion community.

The Problems With Gucci and Dior

After recently doubling their sales in less than five years, LVMH’s Dior and Kering’s Gucci are both facing serious headwinds, but their predicaments are as different as they are similar, writes Luca Solca.
Gucci Spring/Summer 2025, Dior Spring/Summer 2025.
Gucci Spring/Summer 2025, Dior Spring/Summer 2025. (Spotlight/Launchmetrics.com)

Andrea Casotti’s “La Celidora” warned in 1734 about the risks of flying too high, too fast: “Chi troppo in alto sal, cade sovente precipitevolissimevolmente” or “He who climbs too high, often falls precipitously.”

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Further Reading

Sabato de Sarno Exits Gucci

The creative director is leaving after two years at the brand, whose pivot to more universal styling and an emphasis on iconic wardrobe pieces has struggled to gain traction in a tough market for luxury.

Kim Jones Exits Dior Homme

Jones is leaving his position as artistic director of the LVMH-owned menswear line after seven years. Neither his successor nor his next moves were announced.

Gucci Names Stefano Cantino Its New CEO

The Italian executive, a veteran of Prada and Louis Vuitton, is replacing CEO Jean-François Palus as Kering’s flagship brand struggles to reignite consumer demand.

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