Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Secondhand Luxury: Opportunity or Threat?

The luxury industry is divided on secondhand goods, with the likes of Balenciaga launching branded resale programmes even as top-end Chanel and Hermès hold out.
A close up view of white, black and pink Balenciaga chunky trainers worn with blue jeans.
The luxury industry is divided on second-hand goods, with the likes of Balenciaga launching branded resale programs even as Chanel and Hermès hold out. (Getty Images)

From Burberry to Balenciaga, fashion companies are deepening their presence in the

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

Further Reading

Balenciaga Launches Resale Programme

The luxury label is partnering with tech-and-logistics platform Reflaunt to help customers sell on their old Balenciaga clothing and accessories.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Luxury
How rapid change is reshaping the tradition-soaked luxury sector in Europe and beyond.

Hermès ‘Game’ Leaves a Bad Taste

In this week’s High Margin luxury newsletter: A softening resale market for Birkin and Kelly bags poses questions for luxury powerhouse Hermès. Plus, a run on Chanel’s stores during Paris Fashion Week.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

Who Won Fashion’s Red Carpet Season of Change

Sunday night’s Oscars concluded an awards season that fashion’s biggest labels used to show off their new creative game. BoF breaks down what we learned about brands’ celebrity strategies.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON