Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

The Business of Fashion
Luxury

Op-Ed | Why Luxury Needs Trump

Bernard Arnault’s appearance at the US President’s inauguration raised some eyebrows, but it was good business sense for the LVMH chairman, argues Andrea Felsted.
US President Donald Trump (R) shakes hands with Chief Executive of LVMH (Louis Vuitton Moet Hennessy) Bernard Arnault during a visit to the new Louis Vuitton factory in Alvarado
The Arnaults and the Trumps go back some way. Bernard Arnault was one of the first CEOs to visit the president following his 2016 election. (Getty Images)
By
BoF PROFESSIONAL

Billionaires were out in force at Donald Trump’s inauguration on Monday. Alongside the raft of US tech titans was Bernard Arnault, founder and chief executive officer of LVMH Moet Hennessy Louis Vuitton SE, accompanied by daughter Delphine and son Alexandre, both top executives at the family-controlled firm.

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Luxury
How rapid change is reshaping the tradition-soaked luxury sector in Europe and beyond.

Hermès ‘Game’ Leaves a Bad Taste

In this week’s High Margin luxury newsletter: A softening resale market for Birkin and Kelly bags poses questions for luxury powerhouse Hermès. Plus, a run on Chanel’s stores during Paris Fashion Week.

view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

Who Won Fashion’s Red Carpet Season of Change

Sunday night’s Oscars concluded an awards season that fashion’s biggest labels used to show off their new creative game. BoF breaks down what we learned about brands’ celebrity strategies.

VIEW MORE

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.