Op-Ed | Want to Fix the Fashion System? Lower Prices.

Last week, two makeshift consortiums of designers and retailers signed open letters agitating for the realignment of the delivery and markdown calendar. These moves have their roots in longstanding issues with the broken fashion cycle, and change is overdue. While it’s clearly absurd for consumers to shop for cashmere turtlenecks in August or shorts in February, the early delivery schedule also puts unnecessary pressure on independent designers. By the time May and November come around, most of their clothes go on sale, eroding profitability and brand equity.

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