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Op-Ed | Debunking the Quiet Luxury Myth

‘Quiet luxury’ appears to be spreading like wildfire, but the trend is likely to prove both shallow and fleeting, argues Eugene Rabkin.
Actress Gwyneth Paltrow enters the courtroom after a lunch break.
‘Quiet luxury’ appears to be spreading like wildfire, but the trend is likely to prove both shallow and fleeting, argues Eugene Rabkin. (Getty Images)

“Quiet luxury”: it’s the newest fashion trend that’s spreading like wildfire. Or is it?

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The Rich Don't Drive the Luxury Sector

Despite popular belief, demand for personal luxury goods is driven primarily by upwardly mobile 'new money' — not by the 'old money' rich, argues Luca Solca.

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