Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Op-Ed | Could Crisis Re-Energise Fashion? It Happened in the 1970s

Turbulence and trauma gave rise to Yves Saint Laurent, Giorgio Armani, Karl Lagerfeld, Gianni Versace and more. It could happen again, argues Michael Coady, former editor-in-chief of Women’s Wear Daily and CEO of Fairchild Publications.
Designer Yves Saint Laurent with models Betty Catroux and Loulou de la Falaise | Source: Getty Images
By
  • Michael Coady

Fashion designers gave up their roles as style leaders of society a decade or more ago. Could Covid-19 and the resulting social upheaval be the catalyst that energises the next generation of talent, ending a tired and painfully boring period in fashion? The fashion explosion of the 1970s suggests it could.

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Luxury
How rapid change is reshaping the tradition-soaked luxury sector in Europe and beyond.

Hermès ‘Game’ Leaves a Bad Taste

In this week’s High Margin luxury newsletter: A softening resale market for Birkin and Kelly bags poses questions for luxury powerhouse Hermès. Plus, a run on Chanel’s stores during Paris Fashion Week.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

What Stops Beauty Shoppers From Buying More

Beauty brands must rethink upselling with smarter value plays, from curated bundles to jumbo sizes and subscriptions, to keep their customers from switching to the competition.


Who Won Fashion’s Red Carpet Season of Change

Sunday night’s Oscars concluded an awards season that fashion’s biggest labels used to show off their new creative game. BoF breaks down what we learned about brands’ celebrity strategies.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON