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Op-Ed | An Enlightened Post-Pandemic Consumer? Don’t Count on It.

Some believe coronavirus will prompt fashion consumers to reassess their values and shift spending away from fast fashion and luxury megabrands. They are wrong, argues Eugene Rabkin.
Person holding shopping bags in each hand, from luxury stores Dior, Chanel and Louis Vuitton.
A customer carries shopping bags from Louis Vuitton, Chanel and Christian Dior | Source: Getty Images (Getty Images)
By
  • Eugene Rabkin

Recently a lot has been said by various prognosticators about how the fashion industry will change in the post-

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