Agenda-setting intelligence, analysis and advice for the global fashion community.
A few months ago, some luxury brand managers in the US believed that, beyond the impact of the Covid-19 crisis, sales were being affected by a wait-and-see attitude to the upcoming presidential election. I don’t think there is any evidence to back this idea now and, if anything, luxury sales in the US have proven to be far more than just merely resilient given the coronavirus lockdowns and resulting economic crisis, a reality that was seen in strong third-quarter sales in the US at both LVMH and Kering.
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