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New Taxes on China’s Rich Would Be Bad News for Luxury, But How Bad?

Luca Solca gauges the risk to the luxury goods sector of brewing Chinese government plans to redistribute wealth.
Louis Vuitton launches a pop-up store at the Luxury Brand Roadshow at the Shanghai Global Port in Shanghai, China. Getty Images.
New taxes on China's rich would make the them feel poorer and cause them to rein in discretionary spending, damaging growth in luxury sales at least in the short-term. Getty Images. (Getty Images)

Two weeks ago, Chinese President Xi Jinping said he planned to curb “unreasonable incomes” as part of a “third redistribution of wealth” aimed at expanding the country’s middle class. The same day, shares in luxury goods giant LVMH fell by more than 5 percent. At face value, President Xi’s comments sounded like encouragement for Chinese billionaires and profitable Chinese corporations to commit more to charitable donations. But economists writing in Chinese media have recently argued for the gradual introduction of real estate and inheritance tax — starting first with a single province to test its effects — with the goal of curbing inequality and building “an olive shaped society.”

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