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Meet Marc Jacobs-Approved Knitwear Upstart Nong Rak

Fresh off a collaboration with Marc Jacobs sub-brand Heaven, designers Cherry and Home Phuangfueang have attracted early interest from retailers for their fuzzy graphic knits.
Women wearing a fuzzy knitwear hat and cropped jumper. Both brightly colour stripes.
In March, knitwear label Nong Rak launched a 20-piece drop with Marc Jacobs sub-brand Heaven, generating outsized media impact. (Courtesy)
By
  • Albert Ayal

While sifting through her Instagram feed earlier this year, Ava Nirui, the artistic director of youthful Marc Jacobs sub-brand Heaven, stumbled on Nong Rak’s striking knitwear and knew she had found her next collaborator. The result was a small, 20-piece drop, including balaclavas, leg warmers and berets, which generated outsized media impact for the fledgling Thai-American knitwear label.

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