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Op-Ed | LVMH Has Already Won Gold

Whoever brings home the medals at the Paris Olympics later this month, the French owner of Louis Vuitton and Dior will have a starring role in the games.
Berluti, Paris, Paris Olympics
LVMH Moet Hennessy Louis Vuitton SE has spent €150 million ($163 million) to be one of the premium sponsors of the Olympic and Paralympic Games. (Shutterstock)

Whichever sporting heroes bring home the medals at the Paris Olympics later this month, there will only be one true winner: 

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