Agenda-setting intelligence, analysis and advice for the global fashion community.
Covid-19 reminded us that our time on earth is limited, fuelling a “you only live once” (YOLO) spirit among consumers. Discretionary spending has risen significantly above pre-pandemic levels: the richer the consumer, the higher the spend. The normal drivers of increased spending — essentially greater consumer “feel good” on the back of being richer — have ceased to matter, liquidity and “revenge spending” being enough to prompt higher outlays.
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