Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

How Fashion Went Corporate: Creativity, Commerce and Collateral Damage

Tim Blanks talks to the creators of ‘Kingdom of Dreams,’ a new documentary series on how the corporatisation of luxury fashion made superstars of designers John Galliano, Alexander McQueen, Tom Ford and Marc Jacobs, and built gilded empires for bosses Bernard Arnault and François Pinault.
LVMH chief Bernard Arnault with then Christian Dior designer John Galliano in 2003.
LVMH chief Bernard Arnault with then Christian Dior designer John Galliano in 2003. (Getty Images)

“A French entrepreneur uses young punk talent to reinvigorate fading fashion couture houses and become the richest man in the world. What could possibly go wrong?” IMDb’s synopsis of “Kingdom of Dreams,” the documentary series that debuted on Monday in the UK, with other markets to follow, makes the rise of Bernard Arnault’s LVMH and rival François Pinault’s Gucci Group (now Kering) sound a little like a Gothic fairytale, an impression that is soon confirmed by the lush visuals, the dramatic soundtrack and a title sequence which is straight out of the “Game of Thrones” playbook.

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Creative Class
view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

Who Won Fashion’s Red Carpet Season of Change

Sunday night’s Oscars concluded an awards season that fashion’s biggest labels used to show off their new creative game. BoF breaks down what we learned about brands’ celebrity strategies.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON