Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Jonathan Anderson’s Radical Fashion Experiment Is Over (Almost)

The designer’s boxes radically changed the way fashion collections were presented during year one of the Covid crisis. How does the creative director of JW Anderson and Loewe see the future of fashion?
Jonathan Anderson, Loewe and JW Anderson's creative director. Manuel Braun.
Jonathan Anderson, creative director of JW Anderson and Loewe, believes the pandemic has fundamentally changed fashion. Manuel Braun.

“I will never go back to the way my mind was before all this,” said Jonathan Anderson, speaking to me, but also speaking for many of us, via Zoom, our new medium of choice as the world changes in deep and as yet unknowable ways. This is usually the time of year when fashion brands lay out their wares for the key autumn/winter selling season. In other words,

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Luxury
How rapid change is reshaping the tradition-soaked luxury sector in Europe and beyond.

Hermès ‘Game’ Leaves a Bad Taste

In this week’s High Margin luxury newsletter: A softening resale market for Birkin and Kelly bags poses questions for luxury powerhouse Hermès. Plus, a run on Chanel’s stores during Paris Fashion Week.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

What Stops Beauty Shoppers From Buying More

Beauty brands must rethink upselling with smarter value plays, from curated bundles to jumbo sizes and subscriptions, to keep their customers from switching to the competition.


Who Won Fashion’s Red Carpet Season of Change

Sunday night’s Oscars concluded an awards season that fashion’s biggest labels used to show off their new creative game. BoF breaks down what we learned about brands’ celebrity strategies.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON