Agenda-setting intelligence, analysis and advice for the global fashion community.
In recent years, the luxury fashion industry has transformed the way it communicates to consumers. In the past, things were much slower and simpler: brands selected a photographer to shoot a seasonal advertising campaign that would end up in the usual glossy magazines. In the era of social media, consumers crave newness at the speed of Instagram and brands must produce far more content (and product), far more frequently. What’s more, while print media was a monologue, digital media is inherently conversational, meaning consumers can respond — both positively and negatively.
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