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How LVMH Dominates the Luxury Business

Above all, the French group benefits from the sheer scale of its megabrand Louis Vuitton, setting in motion a virtuous cycle that powers profit generation, explains Luca Solca.
A model walks the runway carrying a Louis Vuitton duffel.
LVMH, above all, benefits from the sheer scale of its core megabrand Louis Vuitton, setting in motion a virtuous cycle that powers profit generation, writes Luca Solca. (Getty Images)

LVMH kicked off a “super week” of luxury results with a strong second-quarter performance. Group sales grew by 19 percent to €18.73 billion, beating consensus expectations of €17.13 billion, despite soaring inflation and fresh Covid-19 lockdowns in the critical China market. EBIT also surpassed expectations by 8 percent, and the strong performance sets a high bar for luxury rivals set to report

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Further Reading

How ‘Big Luxury’ Stays on Top

Whether or not a deal goes through, LVMH’s $14.5 billion Tiffany takeover bid is another sign that the giants that dominate the luxury sector are becoming more powerful. Why is this happening? What risks do they face? And what can smaller players do to compete?

How Big Can Luxury Brands Get?

Last month, Kering set a medium-term sales target of €15 billion for flagship brand Gucci, far beyond what conventional wisdom once deemed possible.

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