Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

For LVMH, It’s a Battle for Market Share Now. Let the Games Begin

A shrinking market will require a renewed focus on creativity, greater innovation and a mindset shift among luxury leaders, writes Imran Amed.
Bernard Arnault speaking at an event
LVMH Chairman and CEO Bernard Arnault delivers a speech during the event "Show Me Paris" that celebrates the 10th anniversary of the LVMH Group's Metiers d'Excellence earlier this month. (Getty Images)

This week, the fashion industry took a sharp intake of breath as

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Luxury
How rapid change is reshaping the tradition-soaked luxury sector in Europe and beyond.

Hermès ‘Game’ Leaves a Bad Taste

In this week’s High Margin luxury newsletter: A softening resale market for Birkin and Kelly bags poses questions for luxury powerhouse Hermès. Plus, a run on Chanel’s stores during Paris Fashion Week.


Missoni’s Plans Under New Ownership

The Italian knitwear house joins a growing list of heritage brands sold to outside investors. Chief executive Livio Proli discusses the strategy behind Missoni’s next phase.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.
VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON