Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Dries Van Noten: A Fashion Storyteller Plots A Future Beyond Clothes

With new product categories and retail experiences, the Belgian designer has recast himself as a fashion storyteller. Ahead of his Paris men’s show, Van Noten discusses the past, present and future of the Dries Van Noten brand with Laurence Benaïm.
A portrait of a man wearing dark garments.
Van Noten spoke with Benaïm ahead of his menswear show on Thursday in Paris, and the release of a new perfume in March. (Dries Van Noten)

ANTWERP

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

Further Reading

Dries Van Noten Branches Into Beauty

On March 2, the Puig-owned luxury label will launch its beauty line of refillable lipsticks and perfumes, alongside soaps, hand creams and accessories like mirrors, combs and makeup bags.

About the author
Laurence Benaïm

Laurence Benaïm is a contributing writer at The Business of Fashion. Benaïm is a highly respected Frence journalist and author who writes scholarly, cultural, and artistic observations about fashion.

In This Article

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Luxury
How rapid change is reshaping the tradition-soaked luxury sector in Europe and beyond.

Hermès ‘Game’ Leaves a Bad Taste

In this week’s High Margin luxury newsletter: A softening resale market for Birkin and Kelly bags poses questions for luxury powerhouse Hermès. Plus, a run on Chanel’s stores during Paris Fashion Week.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

Who Won Fashion’s Red Carpet Season of Change

Sunday night’s Oscars concluded an awards season that fashion’s biggest labels used to show off their new creative game. BoF breaks down what we learned about brands’ celebrity strategies.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON