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Opinion: Burberry’s Ray of Hope: A Britpop Revival

The British mega-brand’s recent show offered a few clues about new CEO Josh Schulman’s strategy. Oasis’ reunion tour and the rise of #Britishcore on TikTok could give his plan a boost.
Lily Donaldson walks the runway at the Burberry show during London Fashion Week September 2024 at the National Theatre on September 16, 2024 in London, England.
The company put its best foot forward at its show in London on Monday, overseen by creative director Daniel Lee. (Getty Images)

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