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Op-Ed | Alibaba's Catch-22

Stuck in a ‘catch-22’ in its relationship with luxury brands, Chinese e-commerce juggernaut Alibaba should take a page from Google, maximising revenue in the short term, while buying critical time to build enduring relationships with Western brands, argue Brian Buchwald and Joshua Neckes.
A Gucci wallet of unverified origin listed on Alibaba's Taobao | Source: Taobao
By
  • Brian Buchwald,
  • Joshua Neckes

BEIJING, China — 

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