Agenda-setting intelligence, analysis and advice for the global fashion community.

The Legacy of London’s Original Young Designer Support Scheme

Many of the most promising young labels to participate in London’s NewGen scheme went boom… before they went bust. But the programme, which turns 30 this year, enables a laboratory of creativity that benefits the whole industry, writes Susanna Lau.

REBEL: 30 Years of London Fashion. — NewGen, which is celebrating its 30th anniversary with an exhibition at London’s Design Museum, enables a laboratory of creativity that benefits the whole industry, writes Susanna Lau. (Andy Stagg)

Susanna Lau

15 September 2023

Back in 1993, London Fashion Week was skeletal. The UK’s economy was in a deep recession and Vivienne Westwood had just decamped to Paris. In a bid to attract retailers and press to the London shows, the British Fashion Council made a bet on the city’s young design talent, initiating a scheme called NewGen to help fledgling labels show their collections.

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In Critical Season for London, Creativity Prevails

From Harris Reed to Molly Goddard to JW Anderson, creativity and a growing sense of camaraderie ran through the first three days of London Fashion Week, writes Susanna Lau.

London’s Cauldron for Creativity

London Fashion Week was a more regional affair this season, but the city’s young talents held the fort, punching well above their weight, reports Susanna Lau.

About the author

Susanna Lau

Susanna Lau is a contributing writer at The Business of Fashion. Based in London, Lau is a well-respected fashion journalist and founder of Style Bubble.

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