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Inside Alber Elbaz’s Return to Fashion

With the debut of his new label AZ Factory, the storied designer is on to something unique that points to a post-Covid future, writes Tim Blanks.

Alber Elbaz launched his new line, AZ Factory, at Paris Fashion Week haute couture. AZ Factory. — Alber Elbaz launched his new line, AZ Factory, at Paris Couture Week. AZ Factory.

By

Tim Blanks

27 January 2021

Five years ago, Alber Elbaz fell so far out of love with fashion that “What next?” weighed heavy on him. One industry exec heard he was planning a move into electronics. Elbaz chokes with laughter at the very thought. “I have zero sense of technology,” he zoomed at me. “And I don’t even have a driving licence so I cannot be a cab driver.” Minus even

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About the author

Tim Blanks

Tim Blanks is Editor-at-Large at The Business of Fashion. He is based in London and covers designers, fashion weeks and fashion’s creative class.

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