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Agenda-setting intelligence, analysis and advice for the global fashion community.

Daniel Lee’s Burberry: The Power of the Singular Object

Accessories are a major part of Daniel Lee’s brief at Britain’s biggest fashion brand. In an exclusive preview with Tim Blanks, the designer breaks down how his Spring/Summer 2024 collection addresses the challenge.
Accessories are a major part of Daniel Lee’s brief at Burberry. In an exclusive preview, the designer breaks down how his Spring 2024 collection addresses the challenge.
Accessories are a major part of Daniel Lee’s brief at Burberry. In an exclusive preview, the designer breaks down how his Spring/Summer 2024 collection addresses the challenge. (Burberry/Ryan McGinley)

“The shoes are normally the place we begin each season.”

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Further Reading

Why Burberry Changed Designers

Daniel Lee has been appointed Burberry’s chief creative officer, succeeding Riccardo Tisci, as the British luxury brand seeks to accelerate growth under a new CEO.

How Daniel Lee Reinvented Bottega Veneta

Tim Blanks talks to the British designer about his creative strategy and why his approach has struck a chord with consumers as the Kering-owned brand returns to growth.

About the author
Tim Blanks
Tim Blanks

Tim Blanks is Editor-at-Large at The Business of Fashion. He is based in London and covers designers, fashion weeks and fashion’s creative class.

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