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Agenda-setting intelligence, analysis and advice for the global fashion community.

In New York, a New Model for Young Labels

Fledgling labels Susan Alexandra and Mirror Palais found traction with a model that melds Insta-friendly designs and direct-to-consumer sales with made-to-order local manufacturing.
Marcelo Gaia.
Mirror Palais designer Marcelo Gaia with his production partners Victor and Max at one of his local factories. (Tim Hans for BoF)

NEW YORK —

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Further Reading

The Story of Telfar: Agony, Ecstasy and Covid-19

After more than a decade of toil, American designer Telfar Clemens was finally poised for mainstream success, with a hit bag nicknamed the ‘Bushwick Birkin’ and a cultural message ripe for the times. Then came coronavirus.

How Crenshaw Skate Club Caught Air

The rise of teenager Tobias McIntosh’s South Los Angeles brand shows how entrepreneurs from once unlikely places can build fashion businesses.

About the author
Robert Cordero

Robert Cordero is a contributing writer at The Business of Fashion. He is a New York–based editor and advisor working at the nexus of fashion, sports and culture.

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