Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Why DTC Companies Should Avoid Venture Capital

All that cash might be tempting, but the motivations of founders and venture investors are rarely aligned, writes Imran Amed.
Parade’s playful and inclusive sex appeal made it feel like Gen-Z's answer to Victoria's Secret, making its exit to an obscure licensing firm all the more shocking.
Parade’s playful and inclusive sex appeal made it feel like Gen-Z's answer to Victoria's Secret, making its exit to an obscure licensing firm all the more shocking. (Parade)

LONDON

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Direct-to-Consumer
How direct-to-consumer brands and retail concepts are reshaping the industry, online and off.

Can Quince Be More Than a Dupe Brand?

New partnerships with A$AP Rocky and celebrity stylist Erin Walsh signal the retailer’s ambitions to be known for more than selling less expensive versions of other brands’ products.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.
VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON