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Creating Cultural Moments in the Age of Algorithms

Can Gap create mass cultural relevance in a fragmented world? This week’s Grammys and Edward Enninful’s final Vogue cover may offer lessons for the brand’s new creative head Zac Posen, writes Imran Amed.
Miley Cyrus, Tracy Chapman, Luke Combs and Joni Mitchell  on stage during the 66th Annual Grammy Awards.
Miley Cyrus, Tracy Chapman, Luke Combs and Joni Mitchell on stage during the 66th Annual Grammy Awards. (Getty Images)

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