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Agenda-setting intelligence, analysis and advice for the global fashion community.

Op-Ed | Famous Faces Rule China’s Activewear Market

In a market where a diminutive fencer can outshine a basketball giant, not all athletes, celebrities and influencers are created equal.
Adidas' 2016 "Pure Boost" campaign | Source: Adidas
By
  • Brian Buchwald,
  • Andrew Roth

NEW YORK, United States

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