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Digital China Leaving Ostrich Brands Behind

Chinese consumers are flocking to the Internet to make luxury purchases on local e-commerce sites. International luxury goods brands need to get their heads out of the sand to catch up, says Luca Solca, head of luxury goods at Exane BNP Paribas.
Ostrich traversing sand | Source: Shutterstock
By
  • Luca Solca

LONDON, United Kingdom —

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