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Opinion: Harry Styles Is Selling Sex — Even If Wall Street Won’t

The successful restock of a vibrator and lube from Styles’ beauty and wellness brand Pleasing shows how celebrities are sustaining the sexual wellness category, writes Bloomberg’s Jessica Karl.
Harry Styles’ Pleasing taps Shaun Kearney as CEO.
Harry Styles isn't the only artist advocating for the normalcy of sexual health and reproductive freedom. ((Instagram/@pleasing))

It began as a whisper, rippling through social media: Harry Styles is coming back. After spending more than two years largely off the grid — running marathons in Tokyo and Berlin, witnessing the Pope’s ascent to power in Rome — he returned this winter with a new album titled Kiss All The Time. Disco, Occasionally and a world tour. But lost in the press frenzy surrounding his new music was another release: a Valentine’s Day restock of the highly coveted vibrator and lube from Styles’ beauty and wellness brand, Pleasing.

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