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Op-Ed | A New (Augmented) Reality for Brands and Retailers

Companies that don't make use of augmented reality technologies may soon find themselves unable to compete, argue Sarah Willersdorf, Christine Barton and Pierre Dupreelle.
YouCam's Makeup Mirror | Source: Courtesy
YouCam's Makeup Mirror | Source: Courtesy (Perfect)
By
  • Sarah Willersdorf,
  • Christine Barton,
  • Pierre Dupreelle

BOSTON, United States —

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